From the archive

From the archive.

Tuesday, 18 August 2026 · Sign in to keep a streak

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Quote of the Day

“Arise, awake, and stop not till the goal is reached.”

— Swami Vivekananda

Book of the Day
Cover of The Strategy and Tactics of Pricing

Pricing & Strategy

The Strategy and Tactics of Pricing

by Thomas Nagle, John Hogan & Joseph Zale

10 min read

The definitive guide to value-based pricing. Stop competing on cost — learn to price for the value you create, capture fair margins, and communicate worth so customers pay willingly.

Cadbury India
Turnaround of the Day

FMCG & Consumer

Cadbury India

The Chocolate Maker That Rebuilt Trust One Wrapper at a Time

The Lesson

A product is only as good as the worst place it is sold. Cadbury recovered because it stopped defending a clean factory and took responsibility for 650,000 counters it did not own, then put its managing director in front of the cameras and ₹25 crore into a wrapper. Trust is restored in the order it is lost: the person, the process, then the product.

Video of the Day

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