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Quote of the Day
“The function of wisdom is to discriminate between good and evil.”
— Cicero

Marketing
80/20 Sales and Marketing
by Perry Marshall
10 min read
The definitive guide to working less and making more by applying the 80/20 rule — again and again — to find the tiny fraction of effort, customers and messages that drive almost all the results.

Automotive
Eicher Motors / Royal Enfield
The 26-Year-Old Who Asked for Two Years to Save a Dying Legend
The Lesson
A brand's authentic identity — what it genuinely is, not what management wishes it were — is its most valuable and most fragile asset. Protecting and amplifying that identity is a more powerful strategy than trying to be something the brand was never meant to be.
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