From the archive

From the archive.

Friday, 20 March 2026 · Sign in to keep a streak

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Quote of the Day

“Formal education will make you a living; self-education will make you a fortune.”

— Jim Rohn

Book of the Day
Cover of The 1-Page Marketing Plan

Marketing

The 1-Page Marketing Plan

by Allan Dib

9 min read

Turn scattered promotion into a customer journey. Explore the central concepts, practical lessons and an illustrated A4 poster.

Cadbury India
Turnaround of the Day

FMCG & Consumer

Cadbury India

The Chocolate Maker That Rebuilt Trust One Wrapper at a Time

The Lesson

A product is only as good as the worst place it is sold. Cadbury recovered because it stopped defending a clean factory and took responsibility for 650,000 counters it did not own, then put its managing director in front of the cameras and ₹25 crore into a wrapper. Trust is restored in the order it is lost: the person, the process, then the product.

Video of the Day

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