From the archive

From the archive.

Wednesday, 3 December 2025 · Sign in to keep a streak

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Quote of the Day

“The seed of wisdom is to know that you know nothing, and to seek anyway.”

— Unknown

Book of the Day
Cover of Purple Cow

Marketing

Purple Cow

by Seth Godin

9 min read

In a crowded market, being safe is the riskiest thing you can do. Seth Godin argues the only way to grow is to be remarkable — a Purple Cow that people cannot help but notice and talk about.

ABB India
Turnaround of the Day

Capital Goods

ABB India

Electrifying the Nation's Infrastructure From a Bengaluru Factory

Reflect

You face conditions in your market — climate, infrastructure, customer behaviour, input quality — that are unique to India. Are you engineering solutions to those conditions, or are you accepting global solutions that were not designed for them?

Video of the Day

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